Envisioning a world where every table celebrates the rich legacy of Lebanese flavors, and brings Lebanon's authentic flavors and cherished traditions to every meal, keeping our cultural heritage alive for future generations.

Flavor

Heritage

Authenticity

Our mission is to bring the taste of Lebanese authentic food and beverage to the world, satisfying our customers with dedicated service and excellence. We are committed to safety, quality, and authenticity, guiding our sub-brands to uphold these standards in their products, branding, and market presence.

Taste

Excellence

Quality